Advertise on Shmee150

The Shmee150 world

Shmee150 is the personal brand of Tim Burton, a.k.a. ‘Shmee’, who travels the world to seek out and find the greatest and most exclusive automotive content possible. With a vast social media following across the world reaching a growing group of 7,000,000+ fans and followers, Shmee is known by enthusiasts to serial hypercar purchasers, and even Middle-Eastern Sheikhs! They follow the adventures including car rallies and road trips, exclusive shoots and adventures further afield.

Tim shares his personal experiences in the luxury automotive world via video selfies and other content with an honest and personal touch that is not found elsewhere to connect with fans, friends, followers and partners via many social media streams, and in particular YouTube videos. The Shmee150 channel is constantly reaching new heights across various platforms.

At this moment the network reaches 150+ million sets of eyes on a monthly basis across all channels. The YouTube channel alone managed a total view number of more than 14 million in April 2014 and is a strong base for the complete network. Throughout 2017 and 2018 we saw a steady increase in views and our audience crossed 7.0 million followers. The YouTube channel shows a continued positive trend touching around 10 million views on a monthly basis. The Facebook page achieves a consistent monthly reach of 115 million and 200 million impressions, while Instagram has become a strong player with an average reach of more than 200,000 per share.

The social media network engages and reaches people aged between 18-34, mostly males. Shmee150’s key strength is the ability to reach a large number of people quickly via the usual online channels. The biggest age group on YouTube has an age between 25 and 34 (39%) followed by the 18-24 (28%) and the 35-44 (17%) and is predominately male (97%). 56% of the audience is between 25 and 44, which is a much higher number than similar channels in the automotive space. It is a key characteristic for the Shmee150 channel.

Advertise on Shmee150

Next to YouTube, there are the social platforms where Shmee150 reaches a similar but also a slightly younger audience between the ages of 13 and 17. Other big target groups are 18 to 24 and 25 to 34. 81% of the reached audience is male on both these platforms.

Shmee150 offers a unique opportunity to create premium targeted advertising campaigns featuring product placements, social media campaigns and competitions. Together with the client, we tailor your ideas and establish a maximum result by mixing paid and organic content. Some of the companies who have worked with Shmee150 or advertised on the various platforms can be seen on the partners page. For more information about advertising and rates please contact the Shmee150 team.

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General contact information

Want to get in touch with me or the Shmee150 content team? Please visit the contact page. We’ll do our best to respond within two to three business days. A lot of time goes into all of the Shmee150 activities so I would like to ask for a little patience.

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