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The Shmee150 world

Shmee150 is the personal brand of Tim Burton, a.k.a. ‘Shmee’, who travels the world to seek out and find the greatest and most exclusive automotive content possible. With a vast social media following across the world reaching a growing group of 10,000,000+ fans and followers, Shmee is known by enthusiasts to serial hypercar purchasers, and even Middle-Eastern Sheikhs! They follow the adventures including car rallies and road trips, exclusive shoots and adventures further afield.

Tim shares his personal experiences in the luxury automotive world via video selfies and other content with an honest and personal touch that is not found elsewhere to connect with fans, friends, followers and partners via many social media streams, and in particular YouTube videos.

The Shmee150 channels show a continued growth across short & long form content. At this moment the whole network reaches 100+ million sets of eyes on a monthly basis across all channels. The new focus on short form content has shown a renewed push for the complete network of channels in 2022.

The Shmuseum channels on YouTube, Instagram and Facebook have offered our team a wide range of new opportunities, both for editorial and paid content. The social media network engages and reaches people aged between 18-34, mostly males. Shmee150’s key strength is the ability to reach a large number of people quickly via the usual online channels.

The biggest age group on YouTube has an age between 25 and 34 (30%) followed by the 18-24 (25%) and the 35-44 (20%) and is predominately male (96%). 50% of the audience is between 25 and 44, which is a much higher number than similar channels in the automotive space. It is a key characteristic for the different channels and offers a benefit for partners. The Shmuseum channels show a slightly older audience than the Shmee150 channels.

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The visitors and viewers of the different channels are coming from across the world. On Shmee150, the viewership is mainly divided between the U.S. (25%) and the UK (16%) over the last 12 months. Other important countries are e.g. Canada, Germany, India, the Netherlands, and Australia. The Shmuseum channels show a much higher UK audience of 35,5% and a lower 15% US audience, because of its location in the UK and content creation in the UK.

Next to YouTube, there are the social platforms where Shmee150 reaches a similar but also a slightly younger audience. The big target groups are 18 to 24 and 25 to 34. 81% of the reached audience is male on the social platforms. Short form content on YouTube Shorts, Instagram, Facebook and Tiktok is becoming more and more important reaching millions of people on a daily basis.

Shmee150 offers a unique opportunity to create premium targeted advertising campaigns featuring product placements, social media campaigns and competitions. Together with the client, we tailor your ideas and establish a maximum result by mixing paid and organic content. Some of the companies who have worked with Shmee150 or advertised on the various platforms can be seen on the partners page. For more information about advertising and rates please contact the Shmee150 team.

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    Want to get in touch with me or the Shmee150 content team? Please visit the contact page. We’ll do our best to respond within two to three business days. A lot of time goes into all of the Shmee150 activities so I would like to ask for a little patience.

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