This Privacy Policy describes how ShmeeCommerce s.r.o. (“we”, “us”, “our”) collects, uses, and protects your data when you visit our website, complying with the General Data Protection Regulation (GDPR) and Czech data protection legislation.
Data We Collect Automatically (Cookies & Analytics)
We use privacy-optimized Google Analytics 4 (GA4). Without consent, this is cookie-less. To improve our content and user experience, we use Google Analytics 4 (GA4) in a privacy-optimized configuration.
- Cookie-less Measurement: When analytics storage consent is denied, our system operates without cookies.
- Purpose: We analyze website performance, visitor interactions, and aggregate statistics.
- Data Sent to Google: Anonymized IP addresses, pages visited, time spent, device/browser information, and referral URLs.
- Legal Basis: Legitimate Interest (Art. 6(1)(f) GDPR) for functional and analytical purposes. If consent is given for cookies, this is based on Art. 6(1)(a) GDPR.
- Data Recipient: Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), acting as our processor.
- Retention: Analytics data is automatically deleted after 14 months.
Practical Legal Note: Because analytics storage is defaulted to denied and operates cookie-less, a cookie banner may not be required for this implementation. However, this is not a guarantee as data processing may still fall under GDPR, and we recommend consulting legal counsel for a formal assessment.
DATA WE COLLECT VOLUNTARILY (Contact Form)
We collect names, emails, and inquiry content, processed under legitimate interest (Art. 6(1)(f) GDPR). We apply a tiered retention structure to minimize data storage:
- Transactional & Fiscal Matters: Archived for 7 years to comply with tax/accounting laws.
- General Inquiries: Deleted 6 months after resolution.
- Business/Partner Proposals: Retained for the duration of the relationship, or 2 years after last contact.
Third-Party Data & Security
We do not sell data and only share it with trusted partners operating under confidentiality. Third-party platforms (e.g., YouTube, eBay) used on our site have their own privacy policies. We secure data through regular site checks.
Your Legal Rights
Under GDPR, you have the right to access, rectify, or delete your data, and object to processing. To exercise these rights, please contact us at enquiries@shmee150.co.uk. You also have the right to lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů – ÚOOÚ).
Contacting us
For any questions, contact us at:
ShmeeCommerce s.r.o.
Korunni 764/21, Prague,
120 00, Czech Republic
Company ID (IČO): 07181876
Last edited on 2026-07-27