This Privacy Policy describes how ShmeeCommerce s.r.o. (“we”, “us”, “our”) collects, uses, and protects your data when you visit our website, complying with the General Data Protection Regulation (GDPR) and Czech data protection legislation.
Cookies & Website Analytics
We use Google Analytics 4 (“GA4”) to understand how visitors use our website and to improve its content and performance.
Analytics is optional. Google Tag Manager and Google Analytics 4 are loaded only after you have given consent for analytics cookies. If you select “No thanks”, or withdraw your consent later, Google Analytics will not be loaded and no analytics data will be sent from this website to Google.
You can change or withdraw your consent at any time through the “Cookie settings” link in the website footer. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
What analytics data may be processed after consent
When you consent to analytics, GA4 may process:
- pages viewed and interactions with the website;
- the referring website or URL;
- browser, device and operating-system information;
- approximate geographical information derived from the IP address;
- online identifiers stored in analytics cookies.
Google states that Google Analytics uses IP addresses to derive geographical information, but does not log or store IP addresses.
Purpose and legal basis
We use this data only to measure website use, understand aggregated visitor behaviour and improve our website.
The legal basis for analytics processing is your consent under Article 6(1)(a) GDPR. You are free to refuse consent without losing access to the website.
Google Analytics configuration
Our GA4 configuration is privacy-focused:
- Google Signals is disabled;
- advertising features and advertising personalisation are disabled;
- no Google Ads integration or remarketing is used;
- no User-ID feature is used;
- we do not intentionally send directly identifying information, such as names or email addresses, to Google Analytics.
Recipient and retention
Google Ireland Limited acts as processor for Google Analytics. Analytics data may be processed by Google in accordance with the applicable Google Analytics terms and data-processing terms.
Analytics data is retained for 14 months before automatic deletion.
Essential storage of your choice
We may store your analytics preference only as necessary to remember and respect your choice.
DATA WE COLLECT VOLUNTARILY (Contact Form)
We collect names, emails, and inquiry content, processed under legitimate interest (Art. 6(1)(f) GDPR). We apply a tiered retention structure to minimize data storage:
- Transactional & Fiscal Matters: Archived for 7 years to comply with tax/accounting laws.
- General Inquiries: Deleted 6 months after resolution.
- Business/Partner Proposals: Retained for the duration of the relationship, or 2 years after last contact.
Third-Party Data & Security
We do not sell data and only share it with trusted partners operating under confidentiality. Third-party platforms (e.g., YouTube, eBay) used on our site have their own privacy policies. We secure data through regular site checks.
Your Legal Rights
Under GDPR, you have the right to access, rectify, or delete your data, and object to processing. To exercise these rights, please contact us at enquiries@shmee150.co.uk. You also have the right to lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů – ÚOOÚ).
Contacting us
For any questions, contact us at:
ShmeeCommerce s.r.o.
Korunni 764/21, Prague,
120 00, Czech Republic
Company ID (IČO): 07181876
Last edited on 2026-09-12